Archive for February, 2012

LG Television: Thief

Tuesday, February 28th, 2012

A bit drawn out.. but it definitely was smart & humorous! It went viral and already received 4.25 Million views on Youtube, and most recently achieved Gold Status on Ads of the World for January 2012
Advertising Agency: Y&R, Amsterdam, The Netherlands

Apple iPhone 4S – Rock God

Sunday, February 12th, 2012

Call me Rock God.

Advertising Agency: TBWAMedia Arts Lab, USA

‘Years’ by Bartholomäus Traubeck

Sunday, February 5th, 2012

Created by Bartholomäus Traubeck, Years is a record player that translates wood’s year rings into sound. This is probably one of the most creative things I’ve seen so far this year, and I’m amazed by how it works.

A tree’s year rings are analysed for their strength, thickness and rate of growth. This data serves as basis for a generative process that outputs piano music based on the year ring data. Those are analyzed for their thickness and growth rate and are then mapped to a scale which is again defined by the overall appeareance of the wood (ranging from dark to light and from strong texture to light texture). The foundation for the music is certainly found in the defined ruleset of programming and hardware setup, but the data acquired from every tree interprets this ruleset very differently.