Archive for February, 2012

LG Television: Thief

Tuesday, February 28th, 2012

A bit drawn out.. but it definitely was smart & humorous! It went viral and already received 4.25 Million views on Youtube, and most recently achieved Gold Status on Ads of the World for January 2012
Advertising Agency: Y&R, Amsterdam, The Netherlands

Lurpak – Lightest

Sunday, February 19th, 2012

Directed by Dougal Wilson for Danish Butter brand Lurpak.
“Celebrating cooking in its most vibrant form, we’re reminded that healthy food doesn’t have to be boring.”

Lurpak and Wieden+Kennedy are giving healthy food a bright and cheerful makeover with their new campaign for Lurpak® Lightest Spreadable, and they wisely brought in Dougal to help them spread the word. Fresh from an incredible year rounded off by his immensely popular ‘The Long Wait’ for John Lewis, Dougal lends his uniquely charming touch to a good cause: getting people to eat more vegetables.

Celebrating cooking in its most vibrant form, we’re reminded that healthy food doesn’t have to be boring. In fact, with the help of past collaborators such as editor Joe Guest and art director Andy Kelly, Dougal makes it look downright spectacular. There’s also a catchy little ditty that’ll stay in your head all day, with the stars of the show providing not only a riot of colour but musical accompaniment as well.

Watch the video, sing along and get chopping! But watch your fingers…

Collapsing Cooling Towers

Sunday, February 19th, 2012

Simple & entertaining video campaign.

It’s time to move on. Our country, and all of us, need to move from a fossil fuel past to a renewable energy future.

The mood in Britain has turned very much against the Big Six energy companies. And it’s not hard to see why. People are fed up with the unethical pricing, complex tariffs, awful customer service and the dire lack of investment in new sources of green energy.

It’s become quite unbearable, self evidently. Even the government are calling on people to leave the Big Six.

People:Power can bring change to the energy sector — when people join Ecotricity they vote with their energy bills – and the more that do so the better. Together we can harness the energy bills of Britain and direct them to a proper outcome – the creation of a Green, energy independent Britain — a Green Britain.

Apple iPhone 4S – Rock God

Sunday, February 12th, 2012

Call me Rock God.

Advertising Agency: TBWAMedia Arts Lab, USA

‘Years’ by Bartholomäus Traubeck

Sunday, February 5th, 2012

Created by Bartholomäus Traubeck, Years is a record player that translates wood’s year rings into sound. This is probably one of the most creative things I’ve seen so far this year, and I’m amazed by how it works.

A tree’s year rings are analysed for their strength, thickness and rate of growth. This data serves as basis for a generative process that outputs piano music based on the year ring data. Those are analyzed for their thickness and growth rate and are then mapped to a scale which is again defined by the overall appeareance of the wood (ranging from dark to light and from strong texture to light texture). The foundation for the music is certainly found in the defined ruleset of programming and hardware setup, but the data acquired from every tree interprets this ruleset very differently.