This whole week I had my mind set on watching the new Justin Bieber movie. His lifelong story was something that caught my attention since he first stepped out into the public eye. The movie was typically what I would have expected. It portrayed him as a kid with an incredible talent for music, while making sure that he brought his viewers along with him into his hectic life on tour.In the middle of the documentary, his manager, Scooter Braun, brought up an valid but obvious point. Bieber fans have a sense of ownership over him since they feel as though they were the ones that discovered him through Youtube. This also shed some light on the fact that the team behind Bieber continues to find new ways to nurture their fans. In the end, the documentary movie solidified his image as an inspirational figure (role model). It gave young teens somebody to believe in, while reminding them to “Never Say Never“. I’m not sure if the audience caught the strategic move placed by his management during one of his shows. They asked the legendary R&B group, Boyz II Men, to sing backup for one of his shows. It’s an iconic image in my opinion. A young 16-year-old teenager stealing the spotlight from three grown ass men that have been in the industry since 1988.